Gustavo has been very successful in implementing high-impact sustainability projects in one of the leading restaurant chains in Mexico. He has three Master´s degrees and a bachelor's degree in Administration and Finance. He is a Ph.D. Student in Bioethics. He is a worldwide speaker, guest professor at Harvard University, and a Master's degree lecturer at Anahuac University, Mexico. He is a former member of the Board of the Global Compact NY and the former President of the network in Mexico. He is a counselor in several NGOs and the author of three books. He was the recipient of the Social Leadership Award from the Hong Kong Social Entrepreneurship Research Institute and was named by Spain’s Corresponsables magazine as one of the most influential leaders in the sector. He also received the Benemérita Azul award from the University of Puebla, was named one of the 2017 SDG Pioneer by UN Global Compact in 2017, and was selected as one of the 100 most influential leaders in sustainability by the Real Leaders magazine.