Pierre-André Krueger is what one can calls an “Explorer & Entrepreneur”. After a bachelor in business administration in Geneva, Switzerland and studies focused on marketing and hospitality development strategy at Cornell University, he founded the first tour operator in French-speaking Switzerland dedicated to exclusive journeys in South America. After more than 30 years as a travel organizer and more than 150 inspection trips within South America, he decided to create Nomad Lodges, the first luxury sustainable hotel network in South America, focused on nature conservation and development of local cultures. Krueger defines “sustainable tourism” as a commitment and not a marketing strategy.