Robert Rauch, CHA, has over 40 years of hospitality-related management experience in all facets of the hospitality industry. Widely recognized as the "hotel guru," Mr. Rauch maintains a blog where he expounds upon insights and trends in the hospitality industry. Along with the blog, he also publishes Hospitality Innsights, a monthly electronic newsletter. Mr. Rauch held nearly every position in the hotel business including General Manager of full-service Four Diamond hotels for Hilton and Embassy Suites in Phoenix. With a bachelor’s degree in Hotel Administration from Western International University and a master’s degree in Tourism Administration from Arizona State University, Rauch has served as president or on the board of numerous tourism organizations in the United States. Mr. Rauch is a Faculty Associate at Arizona State University where he teaches Entrepreneurial Recreation and Tourism and frequently speaks at industry conferences and meetings. He is widely quoted on television, radio and in numerous publications including the Wall Street Journal and currently holds leadership positions in the hospitality industry as well as operating his owned hotels at RAR Hospitality and running his consulting practice at R. A. Rauch & Associates, Inc.