Dr Xavier Font is professor of Sustainability Marketing at the University of Surrey, United Kingdom. He researches and develops methods of sustainable tourism production and consumption. He has published widely about sustainable tourism certification, and has consulted on sustainable product development, marketing and communication currently serving as advisor in Prince Harry's Travalyst coalition of Booking.com, Tripadvisor, Google, Expedia, Skyscanner, Visa and Trip. He has conducted over 150 courses for more than 5,000 businesses on how to market and communicate sustainability. He is currently the Principal Investigator for the University of Surrey for the €23m Interreg project Experience to develop low season sustainable tourism visitor experiences.